What is Campaign Tracking in Google Analytics?

Campaign tracking, also known as “utm tracking codes” simply allows you to add special tracking code to your URL. It helps to identify how users are getting to your site. For example: Instead of using this link in your email marketing campaigns: https://www.orbitmedia.com/blog/how-to-setup-google-analytics/ You would use this tracking link: https://www.orbitmedia.com/blog/how-to-setup-google-analytics/?utm_source=december6-newsletter&utm_medium=email&utm_campaign=how-to-set-up-google-analytics… Read more“What is Campaign Tracking in Google Analytics?”

The Life Changing Magic of Deleting Old Content: 11 Experts on Content Pruning and SEO

Your blog is an attic. It’s an old storage unit, filled with dozens of articles that no one’s touched in ages. Cluttered and dusty, it’s time to clean house. Or is it? I had this debate with Amanda Gant, our Marketing Director. Amanda is a tidy person who knows everything… Read more“The Life Changing Magic of Deleting Old Content: 11 Experts on Content Pruning and SEO”